WWF Living Planet at Campus
Elevating the Educational Journey for Post-Secondary Students with the Living Planet at Campus Program.
Presenting “The Living Planet at Campus” – a distinguished educational initiative by WWF Canada catering exclusively to post-secondary students. Our core objective involved optimizing LPL courses and programs to enhance the experience for its 12,000 students. Through strategic adjustments, we achieved a remarkable 60% surge in sign-ups and program completion.
MY ROLE
UX Project Lead for 4 other designer, Research lead, Design System library.
DURATION
Design Sprints completed in 3-week spans for new features.
Context
The project’s core focus was to pinpoint and rectify user experience challenges encountered by the 17,000 students, campus partners, and administrative personnel engaged in the WWF Living Planet at Campus initiative. By addressing these issues, we achieved a remarkable 70% boost in student retention rates, concurrently elevating engagement with educational and corporate sponsors.
“How can we effectively elevate student engagement and achieve a 70% increase in completion rates, thereby ensuring the sustained growth of corporate and institutional sponsorships for the program? This growth will facilitate environmental impact by leveraging the lens of community-driven transformation.”
Goals
Educational
Organize educational content in a manner that fosters active engagement and facilitates seamless information retrieval.
Gamification
Develop streamlined educational programming tools for tracking, scheduling, and motivating student progress using gamification techniques.
Efficiency
Revise the student certification application process in educational programming and streamline WWF team’s review and approval process.
users
Student
Meet Maya
Maya, a highly engaged college student with a strong environmental passion, seeks ways to make a meaningful impact on her surroundings, community, and engage in impactful environmental initiatives.
Student
Meet Alex
Alex, a college student, seeks enjoyable opportunities to boost his CV before graduation. Passionate about the environment, he’s committed to programs that enhance his CV while being engaging and fun.
WWF Staff
Meet Jeff
Jeff, a WWF admin, seeks a simple, unified platform to manage certificates and track application statuses effortlessly.
Features
EDUCATIONAL
Abundant knowledge, easier access.
Effortlessly explore and immerse yourself in knowledge about environmentally mindful behaviors, sustainable alternatives, and the rewards they bring. Tailor unique learning journeys for every student, enriching their experience with additional features such as bookmarking, program details, and resources to understand the environmental impact, both on campus and at home.
GAMIFICATION
Elevate Education with the Thrilling Power of Gamified Learning!
Experience a user-friendly and enjoyable dashboard, akin to interactive platforms like Duolingo or video games, empowering students to immerse themselves and stay on top of their program involvement. Swift, quiz-style modules offer accessible and engaging content, enabling students to delve deeper into environmental learning while accommodating their hectic schedules.
Efficiency
Elevate Your Workflow: Empower with Our Dynamic Admin Tool for Tracking Progress and Updates!
Effortlessly monitor student applications and their status. Utilize automatic messaging features to effectively encourage more students to successfully complete the program, leading to increased funding and program sponsorship opportunities.
Design Process
We didn’t just jump from A to B! Followed a Human-Centered Design (HCD) approach, encapsulating phases of understanding, research, synthesis, ideation, design, and evaluation..
For a deeper dive: Full Case Study 🔗
Interviews, Synthesis, Journey mapping & Personas
The research journey began with a focused three-month phase. Diverse methods, including interviews, circles, and forms, were employed. Notably collaborative, the research partnered with the Honda Team for direct insights from key stakeholders. The UX/UI designer played a central role, creating research scripts that underpinned the design process.
At this stage, empathy maps were created and research findings were synthesized. Our site architecture underwent an informational architecture audit. This guided our journey mapping and initial lo-fidelity wireframes for user testing. From there, we moved to prototyping, refining with hi-fidelity wireframes handed off to developers.
Other Work
Email Marketing, Reporting, Admin Portal.
We crafted email notifications to highlight the latest releases, invaluable insights, and essential resources. For seamless program enhancement, we established a dedicated reporting zone, ensuring accessible metrics. Moreover, a holistic Admin portal was innovated, streamlining student application processing with heightened effectiveness and efficiency.
Refelections
Design with an objective.
The creation of an immersive educational platform for students demanded a shift in perspective that extended beyond the parameters of the application itself. The focal point transitioned to the enhancement of our user communication strategies. Given the demanding schedules of students, a prevalent challenge emerged, wherein the completion of the program could unintentionally evade attention. To tackle this issue, we capitalized on email marketing in conjunction with the seamless integration of communication functionalities within the procedural steps of the system. This strategic approach substantially contributed to a more resilient and synchronized communication process.
