Zahra.
Paliwalla

UX Audit

Even small UX changes can make a big impact—so let’s dive in!

Choose Your Adventure:

Terry Fox Foundation

Boosting Donations

Heatmaps revealed new opportunities to simplify t-shirt purchases for Terry Fox Foundation e-commerce shoppers.

  • DEI Principles to bring in inclusionary practices
  • Easy one-click purchase options with built-in donation receipts.

Results

860% increase in donations

260% increase in run registration

Sold out in 10 mins

WWF Donation

Enhancing navigation & content views

A/B testing and analytics guided information architecture improvements, enhancing navigation access, user experience, and overall donations.

Results

300% Increase in new content clicks

240% increase in donations

Mitsubishi | MiShowroom

Adding auto pre-qualification

Research and usability testing shaped the design and process, enabling sales consultants to pre-qualify customers efficiently in a jiffy.